In 2009 Only Boys Allowed (OBA) began via the Read a Million Words quest to improve literacy amongst boys. The success of OBA led to an Only Girls Allowed (OGA) project. WOW united OBA and OGA. 19 schools and over 2100 children have sampled WOW classes.

WOW has an interest in the young (and not always trouble-free) lives of children in an area of Wales that has many problems (e.g. broken families, drug/alcohol abuse, high unemployment, random crime, ill health and a feeling of hopelessness). WOW offers hope and enforces positive values.